Hey. I'm Luis, a product designer with a background in brand, broadcast, visual and interaction design. I am able to create products from the scratch but I also have experience in leading multidisciplinary teams, working hand in hand with business and development teams.
Design Lead
@ BBVA

__ 2017 - Present
I lead the design team in BBVA's app in Spain. My tasks include coordinating with the business and technology teams to achieve the best experience for our clients, as well as ensuring the proper use of the design system, evolving it according to new needs while ensuring consistency and good practices, and helping to propagate its use among the different teams.
Product Designer
@ Tramontana

__ 2016 - 2017
Before joining BBVA I worked as Lead Designer at Tramontana.co, at which I was employee #1. This is a firm devoted to designing products that provide beauty, utility and prosperity for their clients, and works for start-ups like Fever or Sherpa, cultural institutions like Biblioteca Nacional de España and incubators like Wayra.
Product Designer
@ Ticketbis

__ 2015 - 2016
After spending some time working as a freelancer, I joined the Ticketbis team. One of my medium-term goals was to improve the consistency of the experience between the different processes and touchpoints, as well as improving the experience of buying and selling tickets on the platform.
Product Designer
@ Zastac

__ 2015
I was approached by the first social lending platform in Spain to design their product. The goal of the project was to design an easy to use, consistent and reliable website that users felt they could trust and were happy to use for investing their money.
Design Lead
@ havas life

__ 2013 - 2014
I led the design, art direction and creative services in the agency, both offline and online, including the management of all Creative Team resources.